New Look's Summer campaign was about thinking less, and feeling more. Focusing in on frivolous fun, gratitude, kindness, love and friendship. Indulging living life in colour – a post lock-down attitude. An additional transparent rainbow flare layered on selected imagery in post to enhance those sunny hazy days, giving the imagery its on unique stand out for the brand #thatnewlookfeeling.
www.newlook.comART DIRECTION • CONCEPT • DESIGN
Photographer: Ronan Gallagher
Video Director: Jacob John Harmer
BTS Videographer: David J Adams
Models: Emory Ault, Effy Kaethner, Savannah Blake, Rose Concencion
Stylist: Victoria Adcock
Make-up: Kim Brown
Hair: Craig Taylor
Nails: Charly Avenall
Set: Alice Andrews
Location: Eastbourne, East Sussex