An ATL campaign for M&S to showcase 'Britains Best Loved Denim'. A campaign that celebrates Denim for all shapes, sizes and age and reflects the core values of the brand.
www.marksandspencer.comART DIRECTION • CASTING • CONCEPT
Photographer: Ben Weller
Models: Eliza Cummings, Bhumika Arora, Ariish Wol, Ceclia Chancellor, Kirsty Hume
Videographer: Jacob John Harmer
Stylist: Candice Bailey
Make-up: Karina Constantine
Hair: Ben Cooke
Set: Charlotte Lawton
Location: London