New Look

AW21 Talent Campaign

A campaign embracing recognisable brand ambassadors for New Look. Shooting outdoors on a number of locations to add variety and difference, embracing positivity, shape, and that 'New Look feeling'. Ensuring their personality is at the forefront, giving the customer something they can instantly engage with and trust.

www.newlook.com
Anne Marie in New Look's Autumn/Winter Talent Campaign 2021

ART DIRECTION • CASTING • CONCEPT • DESIGN

ANNE MARIE

Anne Marie in New Look's Autumn/Winter Talent Campaign 2021
Anne Marie in New Look's Autumn/Winter Talent Campaign 2021
Anne Marie in New Look's Autumn/Winter Talent Campaign 2021
Anne Marie in New Look's Autumn/Winter Talent Campaign 2021
Anne Marie in New Look's Autumn/Winter Talent Campaign 2021

MAHALIA

Mahalia in New Look's Autumn/Winter Talent Campaign 2021
Mahalia in New Look's Autumn/Winter Talent Campaign 2021
Mahalia in New Look's Autumn/Winter Talent Campaign 2021
Mahalia in New Look's Autumn/Winter Talent Campaign 2021
Mahalia in New Look's Autumn/Winter Talent Campaign 2021
Mahalia in New Look's Autumn/Winter Talent Campaign 2021

Emily Atack

Emily Atack in New Look's Autumn/Winter Talent Campaign 2021
Emily Atack in New Look's Autumn/Winter Talent Campaign 2021
Emily Atack in New Look's Autumn/Winter Talent Campaign 2021
Emily Atack in New Look's Autumn/Winter Talent Campaign 2021
Emily Atack in New Look's Autumn/Winter Talent Campaign 2021

LAUREN NICOLE

Lauren Nicole in New Look's Autumn/Winter Talent Campaign 2021
Lauren Nicole in New Look's Autumn/Winter Talent Campaign 2021
Lauren Nicole in New Look's Autumn/Winter Talent Campaign 2021
Lauren Nicole in New Look's Autumn/Winter Talent Campaign 2021

Team Credits

Photographer: Mel Bles

Talent: Anne Marie, Mahalia, Lauren Nicole & Emily Atack

Location: Broadhurst Gardens, The Standard Hotel, Marylebone, London

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