A campaign embracing recognisable brand ambassadors for New Look. Shooting outdoors on a number of locations to add variety and difference, embracing positivity, shape, and that 'New Look feeling'. Ensuring their personality is at the forefront, giving the customer something they can instantly engage with and trust.
www.newlook.comART DIRECTION • CASTING • CONCEPT • DESIGN
ANNE MARIE
MAHALIA
Emily Atack
LAUREN NICOLE
Photographer: Mel Bles
Talent: Anne Marie, Mahalia, Lauren Nicole & Emily Atack
Location: Broadhurst Gardens, The Standard Hotel, Marylebone, London