The imagery works harmoniously with New Look's Summer campaign, allowing the brand to have a wider breadth of imagery across all brand touchpoints. The values, personality, lighting and models were kept the same to sustain continuity.
www.newlook.comART DIRECTION • CONCEPT • DESIGN
Photographer: Ronan Gallagher
Video Director: Jacob John Harmer
BTS Videographer: David J Adams
Model: Emory Ault, Effy Kaethner, Savannah Blake, Rose Concencion
Stylist: Victoria Adcock
Make-up: Kim Brown
Hair: Craig Taylor
Nails: Charly Avenall
Set: Alice Andrews
Location: Eastbourne, East Sussex