Denim is a hero category for New Look so it was important to make the content feel fun, confident, and feel good, with an influence of the 90's cool and relaxed vibe, inspired by the trends. Fresh Spring like lighting to showcase newness, shapes and range.
www.newlook.comART DIRECTION • CONCEPT • DESIGN
Photographer: Frankiewicz Rozniata
Models: Charlie Newman, Savannah Blake, Rose Concencion, Josie
Styling: Candice Bailey
Make-up: Kim Brown
Nails: Charly Avenell
Hair: Craig Taylor
Set: Andrew Lim Clarkson
Location: Maryland Studio